Advertising in the UK by 2020 online ads will account for 60% of marketing budgets TV will have 21.5%- decline from the 25% BARB- average UK viewer watches 45 TV ads a day with no skips The Prices of 30 second ads on British channels: ITV- in order to show a 30 second ad during breakfast is £3,000-£4,000 on average, for day time is around £500 more than morning as more people will be awake to possibly see it and peak time is anything from £10,000-£30,000 as that's when the largest proportion of people will be watching. Channel 4 - putting ads on between shows for channel 4 is cheaper than ITV, with day time being £1,000-£2,00 and peak being £10,000-£20,000, once again, being more expensive when its likely more people will see. Channel 5- 30 second ads on channel 5 are even cheaper as day time can range between £800-£1,600 and peak time being £2,500 to £4,500, still following this concept. sky 1 - Sky 1 adverts are s...