Advertising In the UK

-

Advertising in the UK

  • by 2020 online ads will account for 60% of marketing budgets
  • TV will have 21.5%- decline from the 25% 
  • BARB- average UK viewer watches 45 TV ads a day with no skips

The Prices of 30 second ads on British channels:

  • ITV- in order to show a 30 second ad during breakfast is £3,000-£4,000 on average, for day time is around £500 more than morning as more people will be awake to possibly see it and peak time is anything from £10,000-£30,000 as that's when the largest proportion of people will be watching.
  • Channel 4- putting ads on between shows for channel 4 is cheaper than ITV, with day time being £1,000-£2,00 and peak being £10,000-£20,000, once again, being more expensive when its likely more people will see.
  • Channel 5- 30 second ads on channel 5 are even cheaper as day time can range between £800-£1,600 and peak time being £2,500 to £4,500, still following this concept.
  • sky 1- Sky 1 adverts are significantly cheaper as sky is a subscription service and their main revenue isn't souly from advertising, however the subscription service means there will be a smaller percentage of people who will see the ads and not everyone has a Sky box. Meaning day time can be £150-£250 and peak time is often from £650 to £1,150
  • sports channels- depends on the type of sport greatly, including who's playing. For example in England football is one of the most popular sports, so the Ad break between a football game would be more expensive than ads between a golf game, as the organization's can count on a bigger audience viewing the games, thus viewing the ads. This also applies to who's playing; where more popular teams- for example if Arsenal played Spurs, there would be a wider audience than if two local teams were playing, meaning popular games would have more expensive ad breaks. During peak time sky sports is between £60-£750, day time being £10-£50. On other sports channels the price is unlikely to go above £200
  • Other digital channels- As they're less popular than other big name channels, they won't have as many people watching, meaning advertisers won't be willing to pay a lot for a small target market- leading to day time ranging from £50-£150 and peak time is £150-£300. The lowest rates there are for Day rates on E!£0-£50

Comments

  1. JCOSS Mr POctober 29, 2018 at 11:23 AM

    Sydney

    These notes are clear and address all points. However, I have noticed that some of your classmates have included more detail in their responses. Please ensure that going forward you fully explain all points - for example on Sports TV, you could have offered some examples of what would be expensive and cheap, explaining why. Please add in this type of example based improvement for each channel.

    Please add a comment below reflecting on my comments and explaining any changes you have made.

    Mr P

    ReplyDelete
    Replies
    1. Sydney StoneNovember 1, 2018 at 7:56 AM

      I added a lot more to each channel and added a title

      Delete

Post a Comment

Popular posts from this blog

The Guardian Article Notes

-
Image
Notes On The Guardian: Due to audience fragmentation, helped created by modern streaming sites such as Netflix  and demand, as well as the desire of 'Mega-Budget' shows and movies on a constant conveyor belt of content, the low - mid budget  film industry has taken a massive hit in their audiences interests. Domestic UK films such as Train Spotting and Oscar-winning The Lobster , have plummeted in popularity since their realise, making less grossing, despite their high praise. In comparison to high budget franchises, they build so much euphoria before realise do to their brand or characters consumers have fallen in awe of over several movies, limiting the demand for low budget movies further. The British Film institute (BFI)say that the majority of low budget films are funded by European Producers.  Netflix's The Crown For example, with societies current Super Hero Movie Epidemic, Marvel have this cult like fandom that will ...
Read more

Time Constraints & Personnel

-
Image
Time Constraints & Personnel Time Constraints Time Constraint - The limited time you have to finish your project personal life (child care, work) illness times of day  budget deadlines- Final deadline, interim deadlines availability of people/location/props/equipment  weather holidays and seasonal issues relaying on volunteers child actors (limited time) Personnel Personnel- the people working with you You need to know how many people you have working with you. They're skills - can they use equipment, act etc Audit of Knowledge - what do they know Training- you may need to teach them how to use equipment. 
Read more

OCR- uNIT 2 pre production and planning mock

-
Answer all questions. Section A 1(a)  Identify two costs that Ian needs to consider when developing the 247Me app and explain how these costs impact on the project. (6) Despite doing target research through a local market research company to lower costs, this is still a big cost Ian should consider and keep in mind while budgeting as the target research will help make this app look appealing to the 14-24 year old target, which have very different tastes and opinions. Another cost would be paying his personnel, Ella and Josh, to do the physical creation and design of the app itself which if they need help since Ella is a new graphic designer, you may need to hire and pay outside assistance to come in and aid the project.  (b)  Identify one type of project management tool that Ian could use to keep track of the project tasks and explain why it is suitable for this task.  (3) For this project, since there is only...
Read more