Target Audience

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Target Audiences


(primary) Target Audience- The type of consumer you're aiming your product at by taking into consideration their demographic.

Demographics- what you use to categorise your target audience (age, gender, race, ethnicity and social class)
-must be specific with the ages (5-10 not young and don't make a huge gap)
-example- BARBIE, targets young white girls in the past even though now there are more races, sizes of barbies, targeting a wider rage of ethnicity. there parents would range from C, B social class
-example- BMW, targets older white men. With a higher social class. age range 25-35, around A, B C1 social class.

Mass Vs Niche- Mass is a wide main stream target audience, niche is a tailored smaller target audience.
-examples for mass- coke, ketchup, the show Friends, okay magazine, the sun,
-examples of niche- arsenal tv, top gear magazine. golf magazines, BBC 4, star trek.

Psychographics- characterises groups of people based on personality

-examples- Apple Mac, aspirers, materialistic and looks after their appearance.






The NRS Social grades-

primary research- when you go out to search for opinions, you need to make sure you're talking to your target audience.

secondary target audiences- the second type of consumers your product would attract. Makes less income than primary target audiences but still some money.

 tertiary target audiences- any body else that may buy the product, lowest form of income. 

ITV 12:30 LOOSE WOMEN 

Age: 35-45 (primary) 46-65 (secondary) another (tertiary)
Gender: Female (primary) Male (secondary) Other (tertiary)
Ethnicity: white British (primary) all other (secondary and tertiary)
social class: C2 C1 B (primary) D E (secondary) all (tertiary)
Psychographic: mainstreamers (primary) reformers (secondary) all (tertiary) 

Making A Product:

Product- Beard oil (Enviro Beard)

Target audiences- older white men c2-c1-b, 21-35, aspirers.

An Individual- A 'hipster' man in their mid 20s with a good job at a tech company who takes a lot of pride in their appearance and want a slickly smooth beard. All his products must be ethically sourced and environmentally friendly, so our product of beard oil would be ethically sourced.

Why this product would appeal to them- Enviro beard is created with all naturally sourced, vegan products, without loosing the nourishment that their non-vegan counter parts provide. My target audience would like this product as it would fit their ethos and still work well to up hold their appearance.













Comments

  1. JCOSS Mr PDecember 1, 2018 at 5:25 AM

    Sydney

    Excellent class notes with terms defined well, strong understanding and a good use of terminology.

    However, your explanation for your own work is lacking - please review the questions in the task sheet and add in more explanation about the appeal of the product you have created - do this ASAP.

    Please add a comment below reflecting on my comments and explaining any changes you have made.

    Mr P

    ReplyDelete
    Replies
    1. Sydney StoneDecember 3, 2018 at 12:58 AM

      I've added a small paragraph at the bottom about how this product would appeal to my primary target audience.

      Delete

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